You got a website. Domain secured. Hosting paid. It loads. We're live! What could possibly go wrong?
Maybe any one of these five signs…
Sign 01It takes more than 3 seconds to load on mobile
More than half of your visitors are on a mobile phone. If your page doesn't load in under 3 seconds, more than half are gone. Buffering, lol.
Google's own data: 53% of mobile visitors abandon a page that takes longer than 3 seconds. They don't wait. They don't try again. They go to the next result aka your competition.
Sign 02Photos look like they're from 2018
Dark iPhone photos from the year you opened. Showcasing equipment you've replaced. An updated logo not even on the website..
Photos are trust signals. Outdated images don't just look old.. they signal nobody's paying attention. And if nobody's paying attention to the photos, what else isn't being maintained?
Showcase what you have to offer through your photo roll.
Sign 03Links are broken
Click around your site. Test the contact page. Try the booking link. Open the social icons..
Broken links happen to every site over time: hosting changes, deleted pages, renamed services, social handles shorten. But when customers find broken links before you. They know the business isn't on top of things.
Search engines make the same judgment. Broken links are a crawl signal that affects how Google indexes your site. The older the site, the more likely this is already quietly happening..
Sign 04Never gotten a lead
Not one. No form fills, no e-mails, no customers that say they found your website.
This gets brushed off because "we get most of our business from referrals anyway."
Every week your website exists without converting is a week you're funding something that isn't working. If your site isn't producing leads, something is broken..
Sign 05You're embarrassed to share it
The purest tell.
You always reference your website with a disclaimer.
"It's a little outdated."
"I know it needs work."
"We've been meaning to re-do it."
How long have you been saying that?
If you're not proud of your current digital appearance, imagine what customers think..
What to do about it
If any of these landed, it's time to improve.
Ask us about your website performance, local search presence, analytics and lead capture..
We'll assess what's working, what isn't and what it's potentially costing.
No pitch. Just a picture. Use it however you want.